Developing an Internet Strategy
At the Helix Group we utilize a precise step-by-step process in developing a successful internet strategy for your website. The best strategies take into consideration both short and long-term goals, return on investment and branding. They address inefficiencies, enhance communication, increase sales, expand your market, and increase profits. A website can be just an online brochure or a tool that works for you and assists in every aspect of your business.
Our Web Design Process
After the overall internet strategy is determined, the website must be designed and developed. Web design is similar to the design of any interactive machine. First you must determine what it will do, how it will do it, and how do you convey that to the users (your clients). Our websites are designed in 3 major phases – information design, visual design, and development.
Information design or information architecture is the organization, presentation, and flow of information throughout your website and creates a positive user experience.
Visual Design is the overall look and feel of the website. It should successfully convey your company’s image and branding while supporting the information design of the site.
Building the Website
Only when the information design and visual design phases are complete does the construction of the website commence. Using the information and visual design documents like blueprints, our developers are able to construct a website to the exact specification without costly revisions. All of our website are cross browser and platform tested prior to launch so our clients receive exactly what they are expecting and it functions perfectly the first time.
For more information about our web design and development services please contact us.